Who we are
Please note, Harley-Davidson’s Web sites are located in the United States and Harley-Davidson may collect, store and process your personal information in the United States or in other countries outside of the country in which you live. The United States and/or these countries may not offer a level of privacy protection for your personal information as great as is offered in the country in which you live.
We are committed to safeguarding your privacy as per standards that may be prescribed from time to time.
The information we collect
Harley-Davidson collects your Customer Identifiable Information if you visit our Web sites and wish to register, purchase products, obtain information regarding one of our products or services (e.g., motorcycle products), enroll as a member in our communities (e.g., H.O.G.), request other information (e.g., investor information), or otherwise communicate with us about our offerings. “Customer Identifiable Information” means any information relating to a natural person who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity.
The Customer Identifiable Information we collect about you can include name, address, telephone number, e-mail address, credit card number and expiration date, password, preferred E-Commerce dealer, purchase history, IP address, what Web sites visitors come from, which pages are visited at this Web site, and information about online activities that are directly linked to them. Customer Identifiable Information, however, does not include, depending on the jurisdiction, publicly available information. This information may be merged with other information Harley-Davidson already knows, such as whether you are the owner of a Harley-Davidson® motorcycle, whether you are a member of H.O.G.®, whether you hold a Harley-Davidson® Chrome Visa® card, etc., or information available from other sources such as credit card verification and credit services and dealers. Any non-personal information, communication and material collected by Harley-Davidson is on a non-confidential basis and Harley-Davidson is free to use and reproduce any such information freely.
How we use the information
Harley-Davidson will collect and use your Customer Identifiable Information to render services to you; respond to your inquiries; market and sell to you products, programs, and services offered by Harley-Davidson; and market and sell to you Harley-Davidson products, programs, and services offered by its dealers, authorized rental operators, and business alliance companies.
In addition, Harley-Davidson may use Customer Identifiable Information to conduct other legitimate business activities, such as protecting the security of the Web sites and of Harley-Davidson’s networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator or when Harley-Davidson believe in good faith that such action is necessary to protect, defend or enforce their rights.
If necessary for the purposes mentioned above, Harley-Davidson may transfer your Customer Identifiable Information to third parties and these third parties may use your Customer Identifiable Information for such purposes. These third parties may include Harley-Davidson’s dealers, advisors, rental operators, companies providing products and services (such as IT systems suppliers) to Harley-Davidson and, to the extent required by law, regulatory authorities (including tax authorities). Harley-Davidson also may transfer your Customer Identifiable Information to its business alliance companies that have entered into a contract with Harley-Davidson to offer, endorse, or sponsor a Harley-Davidson product, program, or service.
If the version of this Web site you are using allows you to purchase products or services online, your Customer Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your name, address, e-mail address, telephone number and, where applicable, credit card information and purchase details, will be shared with the participating Harley-Davidson and/or Buell dealer who will fulfill your order. Please note that Harley-Davidson and Buell dealers are independent from Harley-Davidson. However, the participating dealers have agreed not to use Customer Identifiable Information submitted in connection with an order made through this Web site for any purpose other than the purposes identified above.
In addition, in the event that all or any part of the Harley-Davidson corporate family is sold to a third party, we may transfer Customer Identifiable information to the third party buyer as part of the assets of the business.We may share anonymous aggregated demographic and general trend information with any third party we choose.
You may request, at any time, that the Customer Identifiable Information you provide on the Registration page or when updating your profile not be used for direct marketing purposes by harley-davidson.com, or transferred by harley-davidson.com to third parties for marketing purposes, by unchecking the box in the My Personal Info page of the My Profile section.
Changing the selection in the My Personal Info page of the My Profile section will not remove your Customer Identifiable Information from other Harley-Davidson programs in which you may have enrolled through Harley-Davidson’s Web sites or from other lists maintained by Harley-Davidson. Nor will it remove your Customer Identifiable Information from lists maintained by Harley-Davidson dealers (including dealers who received your Customer Identifiable Information to fulfill your online purchases), rental operators, business alliance companies, and persons and companies providing services to Harley-Davidson. You should contact these third parties directly if you have any questions or concerns regarding their use of your Customer Identifiable Information.
Our use of “cookies” and other computer information
As is the case with many sites, when you visit our site and complete a registration form, we will place a “cookie” on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer’s hard drive and are used in website system administration to keep track of movement of an individual from one screen to another. We will use “cookies” alone or in conjunction with other devices described below, to understand how you arrived at our Web sites, to determine which pages or information you find most useful or interesting at our own Web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve Web site problems and to assist with customer support concerns.
Most Web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance a “cookie” offered by a Web site. If you experience any problems using our website, please contact Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, Wisconsin 53208 USA, Attention: E-Commerce Dept., or e-mail us at email@example.com.
We also use transparent GIF files, or pixel tags, and similar technologies to help manage online advertising. These files, which are provided by our third party ad management partners, enable our ad management partners to recognize a unique cookie on your Web browser. This, in turn, allows our ad management partners to provide us with data concerning visitors’ activities on our site, track and measure the performance of our marketing efforts and assist in the delivery of relevant marketing messages. These technologies are placed by us, or by another third party who works with our ad management partners to provide these services. With both cookies and pixel tag technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address. For more information about advertising networks, including information about how to opt out of these technologies, click here, http://www.networkadvertising.org/consumer/opt_out.asp.
Our approach to data security
To prevent unauthorized access to your Customer Identifiable Information, we have put in place physical, electronic, and managerial procedures (including Secured Socket Layer technology for credit card transactions). We will use various electronic means to keep transaction information transferred over the Web as secure as generally available transaction technology reasonably permits. Harley-Davidson will implement reasonable security practices and procedures as may be prescribed from time to time by any authority for protection of Customer Identifiable Information.
Our commitment to children’s privacy
We recognize the importance of protecting the privacy of children. For certain online activities, we may require verifiable parental consent before collecting or using personally identifiable information from children under the age of 18.
How can you access or correct your information?
If you are a registered member of harley-davidson.com, you can access and correct the Customer Identifiable Information that we collect about you on harley-davidson.com by going to the My Personal Info page of the My Profile section and editing your profile.
You should address any other questions about, or requests concerning the handling of your Customer Identifiable Information to: Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, Wisconsin 53208 USA, Attention: E-Commerce Dept., or e-mail us at firstname.lastname@example.org. Reasonable steps will be taken to verify your identity before granting access or making corrections to your Customer Identifiable Information.
Collection of information by third parties
Our Web pages may offer promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain Customer Identifiable Information that visitors voluntarily submit to participate in the activity. We have no control over these third parties’ use of this information and we encourage you to consult their privacy policies for more information on their privacy practices.
How to contact us
Changes in practices
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